Process — M Andrews.studio

Our process

Everything starts with a story

Establishing your motivations and the things that drive your plot forward is the first step to creating engaging communications.

Getting all the relevant info from your team—your audience, mission, values and anything else—to get everyone on the same page.
A collaborative session to explore your brand using the framework of a story structure, as well as the characteristics of your brand persona.
Assessing the landscape—other brands and organisations, visual trends and influences from art and culture.

You know who you are. But does everyone else? 

Your brand needs to look, sound and feel true to you.

Presenting a range of approaches at the start, to establish a shared sense of where the brand or campaign identity should be.
Refining and tweaking two options based on collective feedback.
Having agreed on a single approach, this stage is about the nuances and details, to result in the final visual elements of the identity.

How you reach your audience can take many forms, IRL and online, on the streets or in the shopping centre, on big screens and small.

Whether it’s a campaign or brand, you’ll get a kit of parts that build your identity—logos, fonts, colours, graphics and more—along with a guide on how to use them.
Graphics, illustrations, animations and easy-to-use templates to help you stand out on the feed.
From landing pages to fully fledged websites, to digital apps and products.
Getting that tactile feel that just hits different, whether it’s postcards, reports, booklets, publications or posters.
Making an impact in the physical world, on billboards, bus stops and bikes.

Questions about the process?
Fancy a chat?