A worldwide declaration
Global Alliance for a Green New Deal
Branding, Digital, Social Media
STORY
Action across the atlas
The Global Alliance for a Green New Deal is pretty much what it sounds like: an alliance of policymakers across the world pushing for a Green New Deal in their respective countries. In joining forces, they are creating a wave of change, leading by example on environmental policy and law.
IDENTITY
Join the wave!
The central concept of the brand is an international wave of positivity and political action. This forms the basis of the logo, and rolls out to all other communications. The movement is optimistic, encouraging and professional, and this is reflected in a bright, dynamic and confident identity.
OUTPUT
A declaration of intent
The brand enables the Global Alliance for a Green New Deal to speak with one voice, loud and proud, with a sense of purpose and determination, as well as an understanding of the challenges ahead.
Want to know how you can speak in one voice, clearly and confidently?